How to Use Twitter Keyword Search to Find Customers
Just like Google or Yahoo, Twitter is a search engine. This opens up so many doors for people who are trying to expand their online network and find customers on social media.
Before we get started, there is something very important to keep in mind. This post is not teaching you how to find a list of people to pitch to. It is teaching you how to find people to build relationships with.
Your intention for the relationship could be to sell to them down the line, but the relationship should come first and foremost.
In order to give you a better understanding of how using the Twitter keyword search method to find new connections can work for your business, we’re going to break down the process with a sample scenario.
Using Twitter Keyword Search to find Connections
Business: Web Design Agency
Service: Custom website design
Target Audience: Entrepreneurs, small business owners and bloggers who need a website
Since you offer custom website design services, you want to find people who 1) need your services and 2) could refer your services to their clients.
First, look for people who could use your services. Search for terms such as “need a designer” or “need a new website.” See who has recently tweeted those types of things and give them a follow.
Next, think about other people who are targeting that same client. If somebody needs a website, they likely also need a business coach, copywriter, photographer, etc. Look up keywords related to those services and follow those people, too.
Reach out to each individual you follow. Introduce yourself and get to know them a little bit better.
Here are a few dos and don’ts of sliding into somebody’s DMs in a professional and friendly manner.
Follow possible connections
DM them and make conversation
Base conversation on things you see on their profile
Note similarities and common grounds
Be friendly, professional and genuine
Pitch your service in the first series of messages
Automatically ask if they need a website
Use bots to reach DM new followers
Put on a front to make them believe you’re somebody that you’re not
Become rude or hostile when they deny your services
Send generic messages
Network just like you would in real life. Aim to make genuine connections and relationships that are built on trust.
When you build a solid relationship, they will come to you any time they need your services. Even if they don’t need your services, they could refer you to their clients and associates.
It’s a major win-win.
Start Making Valuable Connections on Twitter
Building relationships on Twitter is made easy by the platforms’s keyword search features. We recommend setting some time aside each day to focus on building relationships with new followers.
Are you ready to grow your network and turn your followers into customers? Take advantage of Twitter’s search engine capabilities and start growing a profitable following, today.